10 Proven Ways to Increase Your SEO Rankings

Increase Your SEO Rankings

Search engine optimization (SEO) is the process of affecting the visibility of a website or webpage in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. You want to rank higher in important searches like “mortgage rates,” right?

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Here are 10 proven ways to increase your SEO rankings.

Section 1: Keyword Research

Keyword research is arguably the most crucial aspect of an effective SEO campaign. It’s important to have a solid grasp on your target audience, industry, and industry trends.

To establish a solid understanding of your audience, conduct a consumer research study to determine what content their consumers most desire. This type of research is perfect for uncovering “in demand” keywords that complement your industry, brand, and/or product.

The next step is to develop a search-engine optimized keyword strategy to attract traffic to your website.

Tip: The ultimate Great Guest Posts goal of your keyword strategy should be to create new pages on your website that will be in demand in the search engines. If you don’t know how to rank, do some research! See what are the common places for rankings.

Site Structure

I won’t bore you with descriptions of how search engines work, but there’s a popular myth out there that people need to put lots of important content on a page.

This is so far from the truth it’s ridiculous.

The fact is that a poor-quality site, or website with broken links, may rank highly in organic results—but it won’t rank well in paid results. You need to make sure your site is built in a way that compels people to want to spend time on it, rather than get bored and leave, no matter what the organic results say.

Code Structure

A quality site will have a structure that’s easy to read. The code should be as informative and engaging as possible, with navigation between pages easy to find and understand.

Content Creation

Creating fresh, quality content can help you make an immediate impact on search engines. Search engine algorithms are getting smarter all the time, and people don’t always respond to outdated, mediocre, or irrelevant information. Create something relevant and useful to the topic you’re covering. Most importantly, have the content readily available on your website and relevant to the keywords that the search engine users are actually looking for.

Taking Your Site to the Next Level

Part of a successful SEO strategy is to put your website in a position to be found in Google’s search results. If you’re not ranking, it doesn’t matter how well your content is working. Have a solid, clean website and update it regularly with new content.

Link Building

Link building is often thought of as a long-winded process, which can be true to an extent. However, link building can be fairly simple to implement and has the ability to improve rankings very quickly.

Why Link Building?

With link building, you get the opportunity to boost your ranking by creating backlinks to your website.

Backlinks are what Google is looking for when ranking sites. By creating backlinks to your website, you will be sharing valuable content with other sites in your niche.

Basically, linking to your website shows that another website finds you useful. Backlinks don’t have to be on your main website, either. If a link isn’t on your main site, it can be on an entirely different page on your site.

Social Media Marketing

I don’t write a lot about social media marketing here because I think a lot of it is already covered. But I wanted to mention this because it’s a great way to get exposure for your SEO services and content. For instance, here’s a list of over 50 bloggers who offer SEO services. If you see an opportunity to “bundle” services (e.g. full SEO and content package), you can approach a blogger who’s hosting a sale and offer them your services for the discounted price. Or you can invite your favorite bloggers to collaborate on a piece of content.

When you ask bloggers for guest posts or collaborations, you usually get higher-quality content. And that’s the goal here. You want to stand out. So, a great way to do that is by offering them SEO services.

PPC Advertising

PPC advertising (pay per click) is one of the most common methods of targeting organic search. Similar to the earlier term SEO, Pay per click has become a huge focus of digital marketers, and it’s done so by building, optimizing, and promoting premium websites that match those keywords and which you have the ability to reach, through a few small clicks. Even Google’s Larry Page realized this, and saw potential in how PPC advertising could be used for improved search rankings.

Focus on getting “premium websites” to rank in these keywords. And it’s all too easy to “work” with Google. One little trick is to find a high volume of “natural” searches for the keyword phrase.

Personalization & Search Engines

You want your website to appear in natural searches. The goal is to be noticed by a natural search user. Here are some of the common search engine filters:

Verb: Verbs are found within search engines as keywords. Use “must” or “must have” in most of them for search engine optimization. “For sale: kitchen set,” “buy soda pop,” “stores,” etc.

Phrase: Phrases can be found on search engines as keywords. Use “best” or “best of” in most of them for search engine optimization. “2021 best personalized loan lenders,” “best worst crockpot,” etc.

Time: This is a dynamic keyword that changes on a regular basis. When SEO is new, this keyword can appear in natural searches as well as paid searches.

Mobile Optimization

Mobile optimization is the process of adding rich media to your site that enhances your mobile user experience. In other words, your site should load as quickly as possible.

However, mobile sites are not perfect, nor should they be expected to be. Fortunately, there are plenty of things you can do to make them more mobile-friendly, including:

Cache your content

Revert or invalidate JS and CSS files

Host your files in the cloud

Stick with a responsive design

If you’re still struggling to improve your mobile site, see where you are likely missing out, such as the use of accessibility or search engine optimization (SEO) techniques.

Social Media Integration

Social media integration is essential for website visitors.

Trust and Reputation Management

Factors like social media engagement, profitability, and many other metrics need to be taken into consideration when ranking on Google.

One way to boost your search results is to develop a deep understanding of how other websites rank on Google. If a competitor is ranking higher than yours, you need to address that with objective ranking criteria and prove it with authentic and non-manipulated data.

An objective way to determine your competitive standing is through their inclusion in top-performing search engines. Google alone counts 40 different search engines for its results, but that doesn’t mean every search engine is strong. Identifying the websites that rank better than yours is the first step to moving ahead.

Conclusion

Since the Internet is a chaotic place, the most important thing to remember is that search engines and SEO rankings change at a moment’s notice. The main thing to remember is that the rankings will change, and you’ll need to continue optimizing. If you aren’t regularly applying SEO tactics, your site will fall behind.