What is Google Ads?
Best Google Ads Management Services Company, formerly Google Adwords, is a tool created by Google to create online advertisements. It allows you to design and distribute ads directly on the web, too, according to Google, “reach Internet users at the very moment when they are interested in the products and services you offer”.
Concretely, makes it possible to carry out SEA (Search Engine Advertising), that is to say, paid referencing. Paid referencing allows your business to be highlighted on the web in exchange for monetization. This practice is very effective for quickly making your website known.
The advantages of Google Ads
Google Ads offers different advantages to businesses:
Increase in traffic to your website,
Increase in the notoriety of your company,
Increase in the visibility of your website,
Promoting your business,
Ability to manage ads directly on the internet and very easily,
Control of budget, parameters, ads 24/7
How to use Google Ads?
Using Best Google Ads Management Services Company is quite easy to use. You must first determine a budget that will determine your cost per click (CPC) and your frequency of appearance per day. You choose by following keywords that you want your ads to appear for, then you write them.
What is a Google Ads campaign?
A Best Google Ads Management Services Company campaign is all the ads you’ve created that meet your business needs and goals. The campaign responds to various previously defined objectives.
How to optimize your Best Google Ads Management Services Company
There are different ways to optimize a Google Ads campaign. We are going to show you 4 different ways to optimize your campaigns:
Choose your goals well
When designing your Best Google Ads Management Services Company campaigns, you are ask what type of campaign you want to create. There are different types of campaigns that meet 4 main objectives:
- Increase in turnover,
- Generation of qualify leads,
- Increase in notoriety,
- Generation of visits
You must, therefore, before creating your campaigns, have well analyze and understand the objectives you wish to achieve to choose the corresponding type of campaign.
Choose your keywords well
As explain earlier in the article, to create an effective Best Google Ads Management Services Company campaign you must choose keywords on which your ads will be visible to Internet users. It is very important to choose your keywords well and possibly delete them if necessary: it is essential to be able to readapt. There are 4 main types of keyword matching:
- Broad queries,
- Modified broad queries,
- The exact expression,
- The exact keyword
- Write ads well
Make Optimized Ads
This may seem logical but to make optimize ads it is imperative to write your various ads well. To properly write your various ads, several tips should be taken into account:
- Integration of different keywords in the titles and descriptions of your ads,
- Integration of CTA (Call To Actions),
- Highlighting prices, promotions, and exclusives
- Make good use of ad extensions
It is possible, when creating your ads, to add ad extensions. They participate in the ranking of ads if they are consistent. At least 3 extensions must be use:
- Extension of site links,
- hanging extension,
- Site snippet extension
Other extensions are possible to add but depend on the type of business of your company such as the extension of SMS or application.
Use Display campaigns
When creating your campaign, you can choose to combine it with Google Display. Google Display allows you to display your ads on websites, videos, or even applications, in the form of banners. It is a tool that allows you to share your ads more aesthetically. Google Display offers you the opportunity to reach more people the tool has more than two million partners.
How to launch your first campaigns?
You are now at the stage of creating the advertising campaign. First, you need to define your objective: what do you want to achieve with this campaign? The most common objectives are to increase the number of visits to a particular page on your site or to gain visibility to boost your sales.
The search engine offers you several types of campaigns, in other words, Google offers you various methods so that users see your ad. Depending on your objectives, the campaign will be different, which is why you can choose between advertising on your social networks, in the form of display (banners) or video for example.
Because the most complete profiles are also those that are the most appreciate, it is possible to associate a Google My Business listing with an advertisement, the address and contact information then appear under the advertisement. The Internet user has a clear reading of your services and the identity of your company.
The entire platform is govern by an auction system that allows you to adjust your budget as well as possible. The keywords are paying and their prices fluctuate according to the bids. You can set the maximum price you want to be award to each. The price will then only be deduct if the user clicks on the ad. All you have to do now is create your ad, and add any extensions.
Finally, for the more organize, an announcement distribution schedule is available so that announcements can be display during business activity only. Thus, if you are a plumber in Paris, you will be able to appear in the results corresponding to certain searches such as “plomberie Paris” during your working hours.
An effective campaign
Quick results can be drawn by mastering the keys delivered in this article. On a local scale, paid referencing, or SEA through ads campaigns is proving to be a major partner in the face of an increasingly present competitive reality.
To benefit from the best performance, professionals such as communication agencies can accompany you to achieve your objectives.